Official Company Statement on Warranty and Support for Ellsworth owners

Since the acquisition of Ellsworth from ASG North America was announced on the 3rd of December 2021, we have been overwhelmed by the support from our Ellsworth family of riders, around the world.

The good news is that Ellsworth is breathing again! Our CEO, Rudi Pienaar and Founder/CDO Tony Ellsworth are committed, passionate, and have rolled their sleeves up to get Ellsworth back into full production.

While we are excited for the future, the reality that Ellsworth Bikes, under ASG’s aegis, was dormant for over 4 years, meaning nothing has been produced since 2017.  While this company carries the name, and knowledge and talent to get that supply chain going again, the challenges that presents to us in having parts to support repairs and warrantees, of previous models, is real.  We are going to need some time to get set up again, to provide full warranty and support services. We realize that it may have been invisible to you, our riders, that all production had stopped under the previous owners’ control, and we can assure you that we are doing everything we can, to get all production and facilities back in motion as fast as we can.

It is our intention to get parts into production that will allow us to honor the 5-year warranty. We will continue to provide parts and support for “out of warranty” frames as far back as is practical, as we introduce an entirely new product line-up from 2022 onwards.

We would like to thank each of you for your support, and guarantee you that providing our rider-family, both old and new, with world class bikes, warranty, and support service, is a top priority to all of us at Ellsworth.


Yours sincerely,

Rudi Pienaar & Tony Ellsworth