The Architects
TONY ELLSWORTH
FOUNDER/CDO
RUDI PIENAAR
CEO
With a new strategy and vision, Tony’s passion to build performance artworks has been reignited. His namesake brand will see Tony unveil several new models in-line with the new direction of limited-production manufacturing.
As Ceo, Rudi has to build an Ellsworth for the future. The new direction of the brand allows Ellsworth to provide a unique and distinguished offering, whilst delivering the service and support to match it’s passionate clientele.
“CHOOSING THE PATH FOR THE FUTURE OF ELLSWORTH WAS SOMETHING OF GREAT IMPORTANCE TO TONY AND I. WE WANT EVERY ELLSWORTH SOLD TO MEAN SOMETHING AND REPRESENT THE STANDARDS AND PASSION WE FEEL ABOUT RIDING, AND ABOUT THE BRAND. THE CHOICE TO MAKE ELLSWORTH A LIMITED-PRODUCTION, FULL CUSTOM BICYCLE MANUFACTURER ALLOWS US TO BUILD THE BIKES OF DREAMS AND PERSONALLY MANAGE CLIENT RELATIONSHIPS TO BUILD A FAMILY OF ELLSWORTH RIDERS FOR THE LONG TERM.” -RUDI PIENAAR
